BP Ch. 10.1 Marketing Basics

BP Ch. 10.1 Marketing Basics

9th - 12th Grade

18 Qs

quiz-placeholder

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BP Ch. 10.1 Marketing Basics

BP Ch. 10.1 Marketing Basics

Assessment

Quiz

Business

9th - 12th Grade

Easy

Created by

Marcia Bernas

Used 1+ times

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18 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A target market is a group of consumers that have similar wants and needs.

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This marketing function involves setting and communicating the value of products and services.

financial analysis

distribution

pricing

selling

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the first step in the consumer decision-making process?

gather information

select alternatives

evaluate alternatives

recognize a need

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing function responsible for determining the best ways for customers to locate, obtain, and use a company’s products and services.

distribution

selling

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Consumers who buy products and services for their own use.

final consumers

business consumers

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing function that deals with designing and improving products and services.

product and service management

financial analysis

promotion

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing function that involves communicating information about products and services to potential customers.

promotion

distribution

financial analysis

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