Media Literacy

what type of media do you have access to in your daily life?

Who is the target audience for this ad? Check all that apply.

• Middle School Kids

• Moms

• Moms that are sick

• Adults with kids

Tags

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.6.5

CCSS.RI.6.8

What type of persuasive technique is being used?

• Celebrity Spokesperson
• Glittering Generalities
• Appeal to Emotion
• Appeal to Snobbery

Tags

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.6.5

CCSS.RI.6.8

What persuasive technique is being used?

• Bandwagon
• Glittering Generalities
• Appeal to Snobbery
• Name Calling

Tags

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.6.5

CCSS.RI.8.8

Advertisements aim to get you to...

• do something

• buy something

• believe something

• All of the above

Tags

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.6.5

CCSS.RI.8.8

What is the purpose?

• To persuade you to buy Crocs

• To inform you about Crocs

• To entertain you

Tags

CCSS.RI.7.6

CCSS.RI.7.9

CCSS.RL.7.6

CCSS.RL.6.6

CCSS.RL.8.6

What is the message?

• If you use Hotels.com, then you can easily find a hotel room.

• If you use Hotels.com, then you can earn a free stay somewhere.

• Captain Obvious is funny.

Tags

CCSS.RI.6.7

CCSS.RI.7.7

CCSS.RI.8.7

CCSS.RL.7.7

CCSS.RL.8.7

the main idea a sender is trying to communicate

• message

• bias

• mass media

• motive

Tags

CCSS.RL.5.6

Who is the target audience? Check all that apply.

• People that want to have fun

• People that want to go on a tropical vacation

• People that travel

• People that like cats

The use of feel-good words to promote a product (Ex: new and improved):

• emotional appeal

• glittering generatlity

• bias

• bandwagon

Tags

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.6.5

CCSS.RI.6.8