Marketing Management

1.      Who is the Father of Modern Marketing?

• Philip Kotler

• Peter F Drucker

• Abraham Maslow

• Raymond Kroc

1.      The term "Marketing" refers to?

• Promotion of the product

• Focusing on sales and profit

• Strategizing and implementing the organization process

• Set of activities to deliver customer value and satisfaction

1.      Which one of these is an appropriate definition of "want"?

• The desires of consumers

• Needs related to society

• Basic human needs

• Needs directed to the product

1.      To achieve market expansion a company must?

• Use distribution channels more effectively

• Use advertising campaigns more effectively

• Price their products more strategically

• All of the above

1.      In the service industry how many Ps comprise the marketing mix?

• 4 Ps

• 7 Ps

• 10 Ps

• 8 Ps