
Marketing Management
Authored by Kamran Rahmani
Education
University

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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
1. Who is the Father of Modern Marketing?
Philip Kotler
Peter F Drucker
Abraham Maslow
Raymond Kroc
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
1. The term "Marketing" refers to?
Promotion of the product
Focusing on sales and profit
Strategizing and implementing the organization process
Set of activities to deliver customer value and satisfaction
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
1. Which one of these is an appropriate definition of "want"?
The desires of consumers
Needs related to society
Basic human needs
Needs directed to the product
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
1. To achieve market expansion a company must?
Use distribution channels more effectively
Use advertising campaigns more effectively
Price their products more strategically
All of the above
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
1. In the service industry how many Ps comprise the marketing mix?
4 Ps
7 Ps
10 Ps
8 Ps
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