第四章數位行銷策略(修正版)
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第四章數位行銷策略(修正版)
Quiz
•
Education
•
University
•
Medium
伯謙 張
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10 questions
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1.
REORDER QUESTION
1 min • 10 pts
請依照行銷目標的SMART原則排列順序
明確
實際可達成
期限明確
可衡量
與組織策略攸關
2.
MULTIPLE CHOICE QUESTION
30 sec • 10 pts
在日本上市的台灣新創公司91APP，是屬於那一類的行銷公司？
廣告公關
行銷傳播
行銷科技(Martech)
廣告創意
3.
MULTIPLE CHOICE QUESTION
30 sec • 10 pts
以下那一個項目不適合做為市場區隔的方式？
人口統計
消費者心理
使用裝置
商品功能
4.
MULTIPLE CHOICE QUESTION
30 sec • 10 pts
從行銷策略角度規劃行銷活動，應從以下那一項做為出發點？
STP行銷區隔
4P行銷組合
SMART目標原則
PEST環境分析
5.
MULTIPLE SELECT QUESTION
45 sec • 10 pts
老師在上課時講到資源配置的3M，指的是那三項？
費用
器材
人員
時間
商家
6.
LABELLING QUESTION
1 min • 10 pts
請問下列項目那些是屬於Earned Media?
7.
LABELLING QUESTION
1 min • 10 pts
請問下列項目那些是屬於Paid Media?
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