IQ #3 MODULE 3 MARKETING MANAGEMENT

IT CONSISTS OF PEOPLE, EQUIPMENT, AND PROCEDURES TO GATHER, SORT, ANALYZE, EVALUATE, AND DISTRIBUTE NEEDED, TIMELY, AND ACCURATE INFORMATION TO MARKETING DECISION MAKERS.

• MARKETING SYSTEM

• MARKETING INFORMATION

• MARKETING INFORMATION SYSTEM

• MARKETING INTELLIGENCE SYSTEM

IT IS THE HEART OF THE INTERNAL RECORDS SYSTEM.

• SALES INFORMATION SYSTEMS

• THE ORDER-TO-PAYMENT CYCLE

• DATABASES

• DATA MINING

THE INTERNAL RECORDS SYSTEM SUPPLIES HAPPENINGS DATA WHILE THE MARKETING INTELLIGENCE SYSTEM SUPPLIES RESULTS DATA.

• TRUE

• FALSE

SUCCESSFUL COMPANIES RECOGNIZE AND RESPOND PROFITABLY TO UNMET NEEDS AND TRENDS.

• TRUE

• FALSE

TAMAGOCHI TOY ONLY LAST FOR LESS THAN A YEAR IN THE MARKET. THIS IS AN EXAMPLE OF _________.

• TREND

• FASHION

• MEGATREND

• FAD

REMIEL JACOB MONITOR THE CHANGES IN POPULATION TO BE UPDATED IN THE CHANGES HAPPENING IN WHAT ENVIRONMENTAL FORCE?

• DEMOGRAPHIC ENVIRONMENT

• ECONOMIC ENVIRONMENT

• TECHNOLOGICAL ENVIRONMENT

• POLITICAL LEGAL ENVIRONMENT

MONITORING CULTURAL VALUES AND SUBCULTURES ARE INCLUDED IN WHAT ENVIRONMENTAL FACTOR?

• TECHNOLOGICAL ENVIRONMENT

• SOCIO-CULTURAL ENVIRONMENT

• ECONOMIC ENVIRONMENT

• NATURAL ENVIRONMENT

IT REFERS TO THE QUALIFIED AVAILABLE MARKET THAT THE COMPANY DECIDES TO PURSUE.

• POTENTIAL MARKET

• AVAILABLE MARKET

• TARGET MARKET

• PENETRATED MARKET

THE MARKETER'S FIRST STEP IN EVALUATING MARKETING OPPORTUNITIES IS TO ESTIMATE TOTAL COMPANY DEMAND.

• TRUE

• FALSE

THE ART OF ANTICIPATING WHAT BUYERS ARE LIKELY TO DO UNDER A GIVEN SET OF CONDITIONS.

• COMPANY DEMAND

• EXPERT OPINION

• PROBABILITY SCALE

• FORECASTING