QUIZ#1 -M1- INTRO TO TOURISM AND HOSPITALITY MARKETING

It has grown to be one of the largest and fastest-growing sectors on the planet. Aside from the classicchoices, Europe and North America, several new locations are rising.

• Architecture

• Engineering

• Health and Wellness

• Tourism

"Prior to purchase, tourism items cannot be touched, smelled, tasted, felt, or heard. They cannot be scrutinized in advance. Unlike consumer goods, they cannot be examined or tested before purchase."

• Inseparable

• Intangible

• Variable

• Perishable

With the advent of technology, the provision of a marketing information system enables the organization to compile an updated set of information about its customers, competitors, and the organization's capability and effectiveness.

• Planning Tactical Campaigns

• Monitoring and Control

• Marketing Information System

• Marketing Planning

This is the ultimate measure of marketing success. Strategies for following up on the sale, closing the sale, and making a repeat sale are crucial tasks of marketing.

• Promotion

• Financing

• Pricing

• Selling

It refers to the inability totransmit inventory to the next day. It does not relate to ruined and discarded food.

• Perishability

• Seasonality

• Suitability

• Inseparability

It involves designing, developing, maintaining improving, and acquiring products and services to meet the needs of the customers.

• Product/Service Management

• Marketing Information Management

• Financing

• Selling

This step ensures that practical and realistic tactical campaigns are conducted in support of the comprehensive marketing strategy.

• Monitoring and Control

• Marketing Operation

• Planning Tactical Campaigns

• Marketing Information System

It has progressed from simple trade to manufacturing to sales oriented.

• Advertising

• Marketing

• Promotion

• Social Media

"This is also why the prices of most tourism items, such as airlines and resorts, vary throughout the year. Such rate differentials aid in the management of capacity and yield in order to optimize profitability."

• Seasonal

• Substitutable

• Inseparable

• Variable

What is the Complete Name of your professor for THC106

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