Consumer Decision Making
Quiz
•
Other
•
12th Grade
•
Practice Problem
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Easy
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which one is not among the three models of Consumer Decision Making
Satisficing
Utility Theory
Compensatory
Prospect Theory
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Neumann & Morgenstern proposed ...
Utility theory
Satisficing
Prospect Theory
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which theory suggests consumer will choose product that meet basic requirements needed?
Satisficing by Simon
Compensatory by Green & Wind
Consideration & Involvement by Richarme
4.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Identify all compensatory strategies
Elimination
Equal Weight Strategy
Lexigraphic
Weighted Additive Strategy
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Majority of Conforming Decision is a form of ...
prospect theory
partially compensatory strategies
models of consumer decision making
theories of consumer decision making
6.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Identify the two major areas of marketing theories according to Richarme
lexigraphic
consideration
elimination
involvement
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to Hoyer et al, participants given ‘stories’ about unhappy consumers made significantly higher estimates of the likelihood of the appliance breaking down, compared to participants who were given ...
lexigraphic
statistics
heuristic
false memory
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