Consumer Decision Making

Consumer Decision Making

12th Grade

20 Qs

quiz-placeholder

Similar activities

Intro to Simple Machines

Intro to Simple Machines

7th - 12th Grade

15 Qs

IQ MONSTER #009

IQ MONSTER #009

KG - 12th Grade

20 Qs

knife skills- parts of a chef knife

knife skills- parts of a chef knife

10th - 12th Grade

19 Qs

MIL Module 2_Media Department

MIL Module 2_Media Department

11th - 12th Grade

20 Qs

will be doing/will have done

will be doing/will have done

8th - 12th Grade

15 Qs

TWICE (트와이스)

TWICE (트와이스)

KG - 12th Grade

15 Qs

DNA Review

DNA Review

9th - 12th Grade

15 Qs

Consumer Decision Making

Consumer Decision Making

Assessment

Quiz

Other

12th Grade

Easy

Created by

N L

Used 3+ times

FREE Resource

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which one is not among the three models of Consumer Decision Making

Satisficing

Utility Theory

Compensatory

Prospect Theory

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Neumann & Morgenstern proposed ...

Utility theory

Satisficing

Prospect Theory

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which theory suggests consumer will choose product that meet basic requirements needed?

Satisficing by Simon

Compensatory by Green & Wind

Consideration & Involvement by Richarme

4.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Identify all compensatory strategies

Elimination

Equal Weight Strategy

Lexigraphic

Weighted Additive Strategy

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Majority of Conforming Decision is a form of ...

prospect theory

partially compensatory strategies

models of consumer decision making

theories of consumer decision making

6.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Identify the two major areas of marketing theories according to Richarme

lexigraphic

consideration

elimination

involvement

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to Hoyer et al, participants given ‘stories’ about unhappy consumers made significantly higher estimates of the likelihood of the appliance breaking down, compared to participants who were given ...

lexigraphic

statistics

heuristic

false memory

Create a free account and access millions of resources

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

By signing up, you agree to our Terms of Service & Privacy Policy

Already have an account?