Choose which of the following are purposes of a visual identity. Choose 3

• To highlight sale items

• To establish the brand

• To develop brand loyalty

• communicate with the audience and consumer

• So that consumers can easily recognise the brand

2. Choose from the options below the best word or phrase to complete the text.

Consumers can develop loyalty to a brand when they want to be associated with the:

• ease of shopping

• style and values

• shop location

• colour scheme

___________________ refers to forms of mass media that focus on delivering news to the general public and has been used for years.

• New Media

• Traditional Media

It is often referred to as digital media, this uses the current technologies available today in order to share information using the Internet.

• New media

• Traditional media

• Social media

Who is the client?

• The person who is designing the product.

• The people who will use the product i.e. audience

• The person or organisation that you are producing the work for.

• Yourself.

Who is the target audience?

• The person who is designing the product.

• The people who will use the product i.e. age, gender, location.

• The person or organisation that you are producing the work for.

• Yourself.

Which document shows links between ideas for a project?

• Mind Map

• Script

• Visualisation Diagram

• Work Plan

• Storyboard

Which of these is a purpose for a work plan?

• To decide who the project is aimed at

• To provide a timescale for completing the project

• To make the project seem more organised to other people

• To tell people what jobs they need to do

What are timescales?

• How long the overall project will take to complete

• The amount of time that you have to complete tasks or activities

• The date by which the project must be finished

• The different roles within the project

What are milestones?

• The time allowed for tasks or activities

• Sections of activities

• Key dates when a section is completed

• Different standards of quality (e.g. good milestone = good quality)