Prelim Examination - TMPE 2

This refers to the system by which marketing operations teams gather, organize and evaluate internal data, competitive intelligence and marketing research.

• Management Information System

• Marketing Information Management

• Monitoring Information System

• Maintenance Information Management

This ensures you have the most correct information when it comes to your customers.

• Management Information System

• Marketing Information Management

• Monitoring Information System

• Maintenance Information Management

The teams that understand the importance of clean data that is organized in a way that is easy to understand.

• Sales Teams

• Product Teams

• Marketing Teams

• Customer Success Teams

How many percent of the marketers say that they've used data obtained by third parties to enhance their understanding of each customers.

• 90%

• 78%

• 88%

• 85%

It offers insights on how to make a better product

• Sales teams

• Marketing teams

• Product Teams

• Customer Success Teams

Helps maintain relationships with current customers

• Sales teams

• Marketing teams

• Product Teams

• Customer Success Teams

Allows BDRs to make deeper connections with prospective customers

• Sales teams

• Marketing teams

• Product Teams

• Customer Success Teams

Provides talking points to connect with leads

• Sales teams

• Marketing teams

• Product Teams

• Customer Success Teams

Any data that is accessible only to those who work within an organization.

• Physical Data

• External Data

• Personal Data

• Internal Data

The following are the internal data except

• Sales Records

• Brand Positioning

• Product Information

• Survey Data