IBT Marketing

This type of business is independently owned and operated.

• corporation

• small business

• large business

• partnership

Which of the four P's is where buyers look for your product or service?

• Place

• Promotion

• Product

• Price

Which of the four P's would you use to determine the location of your store?

• Product

• Price

• Place

• Promotion

Which of the four P's would help you to get across your marketing messages to your target market?

• product

• place

• price

• promotion

Which of the four P's helps you decide how much to charge for your product?

• product

• price

• place

• promotion

Which of the four P's helps you decide what items to carry in your store?

• promotion

• price

• product

• place

This is the process of communicating the value of a product or service to customers.

• leadership

• management

• marketing

• entrepreneurship

Distribution, Selling, Marketing Info Management, Financial Analysis, Pricing, Promotion and Marketing Strategy are called ____.

• marketing functions

• marketing mix

• marketing concepts

• marketing

What must businesses do so they can make a profit?

• Make producing a product in the most efficient manner possible

• be more concerned with the promotion of the product

• satisfy the needs and wants of customers

• communicate the value of a product