Fundamentals of Marketing - Test

A strategy is best defined by which of the following?

• A specific, measureable, short-term expectation for the future

• A statement describing the overall approach to how goals and objectives will be achieved

• A specific, measureable, short-term expectation for the past

• A broad, long-term expectation for the future

What are the 4 P's of Marketing?

The 4 P's of marketing is also known as what (hint: the answer is two words)

Which of the following is NOT affected by marketing?

• The product regulations

• The place you shop

• The products you purchase

• The use of the products

When the marketing concept is used to make all business decisions, how many functions does marketing serve?

• Four

• Fifteen

• Twelve

• Seven

Which of the following descriptions accurately describes the difference between promotion and selling?

• Promotion is increasing sales numbers and selling is maintaining sales numbers

• Promotion indirectly communicates the value of a product and selling is directly communicating with customers

• Promotion is directly communicating with customers and selling indirectly communicates the value of a product

• Promotion is maintaining sales numbers and selling is increasing sales numbers

Which of the following is NOT one of the “four Ps”?

• Promotion

• Presentation

• Product

• Price

If you are shopping for a shirt and decide not to make a purchase because you cannot find your size, which element of the marketing mix has failed?

• Presentation

• Promotion

• Product

• People

When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded?

• Place

• Product

• Promotion

• Presentation

Social media is the only form of marketing?

• False

• True