PR Creative and Concept Development

To create and maintain a positive image and reputation of an organization or individual in the eyes of the public.

• Aims of PR Communication

• Objective of PR Communication

To build strong relationships with the target audience, which can include customers, stakeholders, media, and the general public.

• Aims of PR Communication

• Objective of PR Communication

A concept is a form of thinking, an ____.

That concept is your primary creative reasoning, your strategic intention underlying the visual ___.

• idea

• direction

• communication

• relations

The design concept must be strategic, based on the information and research set forth in the design ___.

• objective

• concept

• direction

• brief

Steps in the creative process EXCEPT..

• Notification

• Preparation

• Incubation

• Illumination

Verification

• moment of inspiration

• implementation/

  testing of the idea

• unconscious recombination of ideas

• collecting information

Illumination

• moment of inspiration

• implementation/

  testing of the idea

• unconscious recombination of ideas

• collecting information

Preparation

• moment of inspiration

• implementation/

  testing of the idea

• unconscious recombination of ideas

• collecting information

The process of creating and refining the core message or idea.

• Theme development

• Concept development