PR Creative and Concept Development

PR Creative and Concept Development

University

20 Qs

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PR Creative and Concept Development

PR Creative and Concept Development

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Quiz

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Practice Problem

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Norwani Tormadi

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20 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

To create and maintain a positive image and reputation of an organization or individual in the eyes of the public.

Aims of PR Communication

Objective of PR Communication

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

To build strong relationships with the target audience, which can include customers, stakeholders, media, and the general public.

Aims of PR Communication

Objective of PR Communication

3.

FILL IN THE BLANK QUESTION

20 sec • 1 pt

A concept is a form of thinking, an ____.

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

That concept is your primary creative reasoning, your strategic intention underlying the visual ___.

idea

direction

communication

relations

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The design concept must be strategic, based on the information and research set forth in the design ___.

objective

concept

direction

brief

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Steps in the creative process EXCEPT..

Notification

Preparation

Incubation

Illumination

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Verification

moment of inspiration

implementation/

testing of the idea

unconscious recombination of ideas

collecting information

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