QUIZ #2 - INNOVATION

QUIZ #2 - INNOVATION

University

10 Qs

quiz-placeholder

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QUIZ #2 - INNOVATION

QUIZ #2 - INNOVATION

Assessment

Quiz

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University

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Created by

Isabel Calvo

Used 4+ times

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10 questions

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1.

FILL IN THE BLANK QUESTION

1 min • 1 pt

There is a finite ____ ___ in the adoption process; from the moment potential

buyers get information about the innovation and the time they make the

actual purchase.

2.

FILL IN THE BLANK QUESTION

1 min • 1 pt

A _________ innovation is the implementation of a new marketing method involving significant changes in product design or packaging, product

placement, product promotion or pricing.

3.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Product ________ is the process of raising awareness of the new product

and its value proposition to get your target customers to use it.

4.

FILL IN THE BLANK QUESTION

1 min • 1 pt

_______ capability is a competitive advantage theory that applies to circumstances that are always changing.

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Finding and assessing opportunities outside the firm.

Sensing

Seizing

Transforming

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Mobilising the resources to acquire value from those chances.

Sensing

Seizing

Transforming

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Innovation, decentralization, and knowledge management.

Sensing

Seizing

Transforming

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