MKTG1294 W2 QUIZ

Which of the following characteristics does NOT apply to advertising?

• Personalized

• Sponsored

• Attention-seeking

• Used in IMC as a tool

If you want to focus on developing ideas in an agency, what team should you work with?

• Client Management

• Media Planning

• Creative

• Production

What is the role of advertising?

• It introduces the brand to the target

• It connects the brand to the target

• It helps telling the story of the brand

• All of the above

Noise disrupts the communication cycle by stopping the receiver from (a)   the message

What is the role of the planner in an agency?

• execute the idea

• develop the idea

• develop the strategy behind the idea

• implement the idea

Fill in the blank:

The marketer owns the product whereas the (a)   owns the brand.

What is the role of the producer in an agency?

• implement the idea

• develop the idea

• execute the idea

• develop the strategy behind the idea

The following are some examples of unethical advertising

• Using advertising to target children

• Using comparative advertising

• Using bait advertising

• All of the above

True or False: Using terms such as 'The best in the world' or 'No. 1' can be deceptive if no evidence is provided

(a)  

What is the favorite tool to connect with the lecturer in this course?

• FACEBOOK

• EMAIL

• CANVAS

• TEAMS