Strategic Alliance 3

A strategic alliance is a(n) ____ which is set up when companies want to share both knowledge and resources.

• expand

• agreement

• partnership

• potential

China Southern formed an alliance with American Airlines in order to ____ their business in the United States.

• expand

• little

• partnership

• potential

The Chinese airline felt that there was a lot of ____ for cooperation.

• sums

• little

• partnership

• potential

There are advantages in a(n) ____ between two large airlines which both have a strong presence in different places around the globe.

• sums

• little

• partnership

• agreement

The codeshare agreement between China Southern and American Airlines enabled them to offer new destinations without investing large ____ of money.

• sums

• little

• expand

• agreement

Because strategic alliances can be set up with ____ investment, the companies involved can benefit from the agreement.

• partnership

• little

• expand

• agreement