Give us a Clue

How many ways are there to grow the category?​

• 1

• 2

• 3

• 4

Answer explanation

The correct answer is 3.

Who are involved in a Range Review?

• Category Development, Sales​

• Category Development, Sales, Shopper Marketing, Marketing, Insights , Commercial ​

• Category Development, Sales, Marketing, Insights​

• Category Development, Sales, Marketing, Shopper Marketing​

Answer explanation

The answer is B: Category Development, Sales, Shopper Marketing, Marketing, Insights , Commercial ​

Where do insights come from?​

• Data suppliers ( IRI, Quantium….) / Internal data ​

  ​

• Research agencies ​

• Advanced analytics​

• All of the above​

Answer explanation

The answer is D - All of the above.

What pricing strategy is best for a product with high base price elasticity but low promotional elasticity? ​

• High-Low​

• High-Shallow​

• Options​

• EDLP​

Answer explanation

The answer is D - EDLP.

According to Nielsen Consumer and Media Insight’s (CMI), who is our main UP&GO grocery shopper?​

• Female, 30 – 49, single with two or more cats, clerical/sales employee, light/moderate TV viewer​

• Female, 40 – 59, married with children aged 5+, teacher/nurse or similar vocation, often entertains at home​

• Male, 30 – 49, married, salesman, sports enthusiast, must have all of the latest gadgets/technology​

• Male, 18 - 30, single, tradie, gym junkie, no/low radio listener​

Answer explanation

The answer is B. Female, 40 – 59, married with children aged 5+, teacher/nurse or similar vocation…​