Reporting on events

What is an event report?

• A report on the location of an event

• A document that gathers all the success metrics and other data that illustrate the performance of an event

• A report on the activities of an event

• A report on the attendees of an event

What kind of data do event reports cover?

• The number of attendees and registrations only

• The most popular content only

• Attendee demographics only

• All of the above and more

Why is it important to create an event report?

• To demonstrate the success of the event

• To identify opportunities for improvement

• o put a foot in the door for partnerships in future events

• All of the above

How many steps are there to create the perfect post-event report summary?

• 5

• 6

• 7

• 8

What is the first step in creating an event report?

• Handpick the data that matters

• Write an executive summary

• Set up a tight data tracking process during the event

• List the most popular content with viewership and engagement data

What is an executive summary?

• A summary of the attendees of the event

• A summary of the attendees of the event

• A summary of the budget of the event

• A summary of the highlights and key data of the event

What is the purpose of listing the most popular content with viewership and engagement data in an event report?

• To show which sessions were the most successful

• To show the attendees who the most popular speakers were

• To show which sponsors had the most engagement

• To show the number of attendees per session

What information should be included in the participant demographics and registration data section of an event report?

• Attendee location and viewing time

• Registration by country, company, and industry

• Age and gender breakdown

• All of the above and more

Why is it important to quantify media exposure in an event report?

• To show how much money was spent on media exposure

• To get a full picture of the reach of the event beyond the four walls of the event

• To show how many media outlets covered the event

• To show how many social media posts were made about the event

What kind of data can be used to assess participant engagement in an event report?

• Engagement rate, reaction breakdown (likes, applause, and emojis), number of people that added a given session to their personal calendar, etc.

• Attendee demographics

• Most popular content

• Expenses vs. revenue