ISEM Unit 6

Products that do not meet the standard always get thrown away and never sold.

• true

• false

The product life cycle is composed of 4 phases: introduction, growth, maturity & decline.

• true

• false

Conducting a SWOT Analysis is the last step in developing a new product.

• true

• false

"Training" sessions are not considered as a product of sports.

• true

• false

A product is somewhat of a novelty in the introduction stage.

• true

• false

Product lines can involve variation in the quality of goods sold.

• true

• false

Repositioning a product in the market happens afer the introduction state of a product life cycle.

• true

• false

Positioning a product is known as how a company differentiates it's products from their competitors.

• true

• false

Grades are assigned to products to measure the to what extent the product met the standard.

• true

• false

During the decline stage, discounts and sales are often given to sell a product.

• true

• false