Foundations Bus - Marketing Review

Which of the following is NOT one of the four P's of the marketing mix?

• place

• price

• product

• promotion

• property

A group of individuals that have similar needs and wants and are the most likely to buy a particular product or service.

• marketing strategy

• target market

• marketing orientation

• selling

Marketing is the process of informing the public about goods and services available for sale.

• True

• False

Farmer Frank grows corn and sells it to a produce wholesaler who in turn sells the corn to Madyson's Market who sells it to her customers. This is an example of

• direct channel of distribution

• financial analysis

• market research

• indirect channel of distribution

When determining a price to charge it is important to take into consideration all of the following except

• your competitors' prices

• your costs

• the channel of distribution

• what people are willing to pay for it

Caitlin makes Caitlin's Cookies in her home and sells them to customers who pick their orders from her home. This is an example of

• direct channel of distribution

• market research

• indirect channel of distribution

• marketing mix

Which of the following characteristics would most likely NOT be part of the target market for Hot Wheels cars?

• 3 to 10 years old

• boys

• girls

• enjoys racing cars

Which marketing function involves communicating the advantages and benefits of your products and services?

• pricing

• promotion

• distribution

• product / service management

Which function of marketing involves developing and tracking a budget to market goods and services?

• market-information management

• selling

• distribution

• financial analysis

Which function of marketing involves gathering data to make informed decisions?

• marketing information management

• product / service management

• promotion

• selling