MIDTERM ADVERTISING

It provides a way of talking about and analyzing key events, processes, and commitments that together form communication.

It is an approach to cognitive development studies that aims to explain how information is encoded into memory.

The following are the eight elements of marketing communication, except:

• advertising

• direct advertising

• sales promo

• personal selling

It is typically responsible for selecting and managing, the agencies and vendors who produce marketing materials And or provide market support?

It is a theory that discusses the impact of advertising on customers’ decision-making on purchasing certain products and brands.

This theory covers a series of stages that advertisers should follow, from gaining customers’ awareness to the final purchase behavior.

It helps

 move products, services,

and ideas from manufacturers to end

users and builds and maintains relationships

with customers, prospects, and other

important stakeholders in the company.

It is the strategy used by a company or individual to reach their target market through various types of communication.

It refers to a set of tools used to promote services or products to a target set of customers.

The following are the eight tools of marketing communication, except:

• word of mouth marketing

• direct marketing

• personal selling

• social media