Marketing apartados 3 y 7
Authored by ALEJANDRO FERNANDEZ
Business
Professional Development
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12 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
El logotipo está incluido en la marca
Verdadero
Falso
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
ADIDAS es un ejemplo de
Marca única
Marca múltiple
Marca blanca
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
El envasado y etiquetado puede considerarse como un elemento de diferenciación
Verdadero
Falso
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
¿Dónde aparece información sobre mantenimiento y uso del producto?
Envasado
Etiquetado
Marca
Logotipo
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
¿Qué utilidad permite que el producto esté en el momento que el cliente quiere?
Espacio
Tiempo
Posesión
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Un canal de distribuciónn es un conjunto de_____________ que hacen llegar los productos desde su origen al consumidor
Minoristas
Empresas
Mayoristas
Intermediarios
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
¿En qué canal interviene un mayorista y minorsta?
Canal largo
Canal corto
Canal directo
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