MKT101 - Chapter 12

Producing a product or service and making it available to buyers requires building relationships not only with customers but also with key suppliers and resellers in the company's ________

•  upstream partnerships

• marketing channels

•  inventory providers

• supply chain

•  downstream partnerships

The sets of firms that supply companies with the raw materials, components, parts, information, finances, and expertise needed to create products or services are known as ________.

• retailers

• upstream partners

•  distributors

• downstream partners

• distribution channels

Which of the following terms refers to the wholesalers and retailers that form a vital link between the firm and its customers?

•  factory-supply networks

• downstream partners

• resource banks

• upstream partners

• supply channels

 The term supply chain is considered limited because it ________.

•  ignores the make-and-sell aspect of the market

• suggests that planning begins with raw materials and factory capacity

• takes a step-by-step, linear view of purchase-production-consumption activities

• takes a sense-and-respond view of the market

• suggests that planning starts with identifying the needs of target customers

The term demand chain is considered limited because it ________.

• advocates a make-and-sell view of the market that relies on a responsive supply network

•  suggests that planning starts with raw materials, productive inputs, and factory capacity

•  takes a step-by-step, linear view of purchase-production-consumption activities

•  ignores the evolution of the global marketplace

•  overlooks the needs of target customers

A view of the market that specifies that planning starts by identifying the needs of target customers, to which the company responds by organizing a chain of resources and activities with the goal of creating customer value is a(n) ________ view.

• make-and-sell

•  identify-and-target

• purchase-produce-and-consume

• market-and-profit

• sense-and-respond

A ________ is made up of the company, suppliers, distributors, and customers who partner to improve the performance of the entire system.

•  value delivery network

• horizontal channel

• consumer base

• product delivery network

•  product line

________ play an important role in matching supply and demand by providing consumers with a broad assortment of products in small quantities.

• Virtual banks

• Intermediaries

• Price consultants

• Uniform-delivery networks

• Upstream partners

Which of the following questions is NOT of major concern regarding marketing channels?

•  What role do physical distribution and supply chain management plan in attracting and satisfying customers?

• What impact do marketing channels have on the profitability of the firm and its partners?

•  How do channel firms interact and organize to do the work of the channel?

• What problems do companies face in designing and managing their channels?

•  What is the nature of marketing channels, and why are they important?

A ________ is a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user.

• product line

• product delivery network

• marketing channel

• consumer base

•  resource bank