Quizz 2 Marketing Research

–What is the correct order of the four primary funnel segments?

• Awareness, Interest, Desire, Action

• Interest, Awareness, Desire, Action

• Awareness, Desire, Interest, Action

• Desire, Awareness, Interest, Action

–Which type of media includes channels like social media, mentions on other blogs, and articles written about you?

• Earned

• Owned

• Paid

–What does a marketing funnel help explain?

• What consumers are interested in

• The amount of data in the marketing ecosystem

• How prospects become buyers

• Which marketing initiatives to prioritize

–What does a marketing funnel help explain?

• What consumers are interested in

• The amount of data in the marketing ecosystem

• How prospects become buyers

• Which marketing initiatives to prioritize

–In what state of the funnel does a prospect explore the product/services in more detail?

• Action

• Awareness

• Loyalty

• Interest

–Why is it important that you understand the buyer journey?

• It helps you visualize all the stages a customer will go through.

• All of these answers

• Understanding your customer’s journey helps to deliver the right message at the right time.

• It gives you a model to further refine your marketing strategy.

–Which phrase describes the state of over-thinking to the point of never taking action?

• Action Avoidance Syndrome

• Mistake Avoidance Syndrome

• •Analysis Paralysis

• •Action paralysis

–What visual can you use to illustrate the process a customer takes through the marketing funnel?

• Funnel infographic

• Buyer journey map

• Charted funnel map

• Persona infographic

–Which type of media includes channels like Google Ads and Display Marketing?

• Bought

• Paid

• Earned

• Owned

–When we talk about consumers who are in a buying decision, what portion of the funnel are we referencing?

• Bottom-of-the-funnel

• Entire-funnel

• Middle-of-the-funnel

• Top-of-the-funnel