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Quizz 2 Marketing Research

Authored by Silviu Acaru

Computers

12th Grade

Used 1+ times

Quizz 2 Marketing Research
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11 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

–What is the correct order of the four primary funnel segments?

Awareness, Interest, Desire, Action

Interest, Awareness, Desire, Action

Awareness, Desire, Interest, Action

Desire, Awareness, Interest, Action

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

–Which type of media includes channels like social media, mentions on other blogs, and articles written about you?

Earned

Owned

Paid

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

–What does a marketing funnel help explain?

What consumers are interested in

The amount of data in the marketing ecosystem

How prospects become buyers

Which marketing initiatives to prioritize

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

–What does a marketing funnel help explain?

What consumers are interested in

The amount of data in the marketing ecosystem

How prospects become buyers

Which marketing initiatives to prioritize

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

–In what state of the funnel does a prospect explore the product/services in more detail?

Action

Awareness

Loyalty

Interest

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

–Why is it important that you understand the buyer journey?

It helps you visualize all the stages a customer will go through.

All of these answers

Understanding your customer’s journey helps to deliver the right message at the right time.

It gives you a model to further refine your marketing strategy.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

–Which phrase describes the state of over-thinking to the point of never taking action?

Action Avoidance Syndrome

Mistake Avoidance Syndrome

•Analysis Paralysis

•Action paralysis

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