
Quizz 2 Marketing Research
Quiz
•
Computers
•
12th Grade
•
Hard
Silviu Acaru
Used 1+ times
FREE Resource
Enhance your content in a minute
11 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the correct order of the four primary funnel segments?
Awareness, Interest, Desire, Action
Interest, Awareness, Desire, Action
Awareness, Desire, Interest, Action
Desire, Awareness, Interest, Action
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which type of media includes channels like social media, mentions on other blogs, and articles written about you?
Earned
Owned
Paid
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does a marketing funnel help explain?
What consumers are interested in
The amount of data in the marketing ecosystem
How prospects become buyers
Which marketing initiatives to prioritize
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does a marketing funnel help explain?
What consumers are interested in
The amount of data in the marketing ecosystem
How prospects become buyers
Which marketing initiatives to prioritize
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In what state of the funnel does a prospect explore the product/services in more detail?
Action
Awareness
Loyalty
Interest
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is it important that you understand the buyer journey?
It helps you visualize all the stages a customer will go through.
All of these answers
Understanding your customer’s journey helps to deliver the right message at the right time.
It gives you a model to further refine your marketing strategy.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which phrase describes the state of over-thinking to the point of never taking action?
Action Avoidance Syndrome
Mistake Avoidance Syndrome
•Analysis Paralysis
•Action paralysis
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