COPY EDITING AND WRITING

Copy editing involves ___ and correcting written material.

• reviewing

• analysing

• creativity

• evaluating

Writing is a critical skill used to create and distribute various

c___________n materials.

Types of content aim

to build and maintain a positive ___.

• image and text

• image and reputation

• image and profit

• image and creatiivity

Writing in PR aims to grab the target audience's a_______n.

Effective writing plays a crucial role in shaping public perception and influencing behavior.

• TRUE

• FALSE

How many basic message strategies?

• 2

• 3

• 4

• 5

Argument

• at least 2 sides to the issue you are

  addressing.

• to develop or maintain a strong, memorable identity

• intended to persuade

• a straightforward statement

Information

• at least 2 sides to the issue you are

  addressing.

• to develop or maintain a strong, memorable identity

• intended to persuade

• a straightforward statement

Image

• at least 2 sides to the issue you are

  addressing.

• to develop or maintain a strong, memorable identity

• intended to persuade

• a straightforward statement

Emotional

• at least 2 sides to the issue you are

  addressing.

• to develop or maintain a strong, memorable identity

• intended to persuade

• a straightforward statement