FIB Topic 11
Authored by Angel Sally
Business
University
Used 5+ times
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8 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Before deciding on which product to develop and launch, it is common for firms to analyze how they can position their products. Which of the following technique will be used?
Market size
Market mapping
Market chart
Product mapping
2.
FILL IN THE BLANK QUESTION
30 sec • 1 pt
The image shows which stage does it belong in the product life cycle.
(a)
3.
FILL IN THE BLANK QUESTION
45 sec • 1 pt
The act of company trying to create a distinct place in consumer's mind is called ...
(a)
4.
OPEN ENDED QUESTION
45 sec • 1 pt
Identify one unique selling point (USP) of this product in your opinion.
Evaluate responses using AI:
OFF
5.
FILL IN THE BLANK QUESTION
30 sec • 1 pt
A stage of product life cycle where sales tend not to grow further due to saturated market - most consumers already own it.
(a)
6.
OPEN ENDED QUESTION
45 sec • 1 pt
List one intangible attribute based on the product shown.
Evaluate responses using AI:
OFF
7.
DRAW QUESTION
30 sec • 1 pt
Illustrate the changes to product life cycle graph when extension strategy is implemented successfully
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