FIB Topic 11

Which one of the following is not one of the traditional 4Ps?

• product

• people

• promotion

• place

The image shows which stage does it belong in the product life cycle.

The act of company trying to create a distinct place in consumer's mind is called ...

When a business has distinguish name or symbol to differentiate itself from the rivals, it is referred as __

Identify one unique selling point (USP) of Apple products in your opinion.

Evaluate responses using AI:

OFF

A stage of product life cycle where sales tend not to grow further due to saturated market.

List one intangible attribute based on the product shown.

Evaluate responses using AI:

OFF

Illustrate the changes to product life cycle graph when extension strategy is implemented successfully

A marketing strategy aims to develop customer loyalty and gain as much information as possible of existing customers.

Developing effective long-term customer relationships can be achieved by:

• recommend customer preferred goods based on past purchase

• using Facebook page to connect and get feedback from customers

• strong support on after-sales service

• all of the ways mentioned