FIB Topic 11

Which one of the following is not one of the traditional 4Ps?

• product

• people

• promotion

• place

The image shows which stage does it belong in the product life cycle.

The act of company trying to create a distinct place in consumer's mind is called ...

When a business has distinguish name or symbol to differentiate itself from the rivals, it is referred as __

Identify one unique selling point (USP) of Apple products in your opinion.

A stage of product life cycle where sales tend not to grow further due to saturated market.

List one intangible attribute based on the product shown.

Illustrate the changes to product life cycle graph when extension strategy is implemented successfully

A marketing strategy aims to develop customer loyalty and gain as much information as possible of existing customers.

Developing effective long-term customer relationships can be achieved by:

• recommend customer preferred goods based on past purchase

• using Facebook page to connect and get feedback from customers

• strong support on after-sales service

• all of the ways mentioned