Visual Merchandising

Why is it important to have an attractive exterior and display of the store?

• To engage and motivate customers

• To keep the employees happy

• To increase the number of products in the store

• To reduce the number of customers in the store

What is the purpose of outdoor signage and exterior fixtures?

• To make the store look fancy

• To communicate what the business is to people passing by

• To confuse customers

• To attract more customers to the store

Why is storytelling important in visual merchandising?

• To make the store look fancier

• To reduce the number of products in the store

• To distract customers from the actual products

• To make the brand more human and relevant to its customers

What is the purpose of using landscaping techniques in visual merchandising?

• To reduce the number of products in the store

• To make the store look fancy

• To elevate a particular product and make it stand out next to other products

• To confuse customers

Which of the following is an important aspect of visual merchandising?

• Interior design of the store

• Colour of the store walls

• Temperature of the store

• Customers in the store

What is bundling in visual merchandising?

• The process of bundling products together to show customers how they might use multiple products.

• The process of bundling products together for easier storage.

• The process of bundling products together to save on shipping costs.

• The process of bundling products together to keep them organised.

Which of the following is NOT an element of attractive store design?

• Well-lit and visually appealing interiors

• Neat and organised displays

• Cluttered and messy layout

• Attractive exteriors and signage