recognize and understand the market

This is why customers should buy from you and not from somebody else

• unique selling proposition

• value proposition

This is what you are offering to customers for what they are paying

• unique selling proposition

• value proposition

this includes profiling, drives the entrepreneur on what correct strategies and tactics to employ

process of groupings customers according to relevant socio-economics variables for the business venture

• demographic segmentation

• psychographic segmentation

• geographic segmentation

• behavioral segmentation

process of grouping customers according to their perceptions, way of life, motivations and inclination

• demographic segmentation

• psychographic segmentation

• geographic segmentation

• behavioral segmentation

it is simply groupings according to their location

• demographic segmentation

• psychographic segmentation

• geographic segmentation

• behavioral segmentation

process of grouping customers according to their actions. this behavior is investigated by occasions, desired, benefits, loyalty, and usage of products or availing of services

• demographic segmentation

• psychographic segmentation

• geographic segmentation

• behavioral segmentation