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MKT101 chap 4

Authored by phuong hien

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MKT101 chap 4
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36 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.


Developing Marketing Information

marketing information system

Assessing Marketing Information Needs

Marketing Research

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Stages of The marketing information system

Assess the information needs => Develop needed information =>

Analyze information =>  

Distribute information

Develop needed information =>

Analyze information =>  

Distribute information => Assess the information needs

Analyze information =>  

Distribute information => Assess the information needs => Develop needed information

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

MIS provides____

the information users would like to have against what they need and what is feasible to offer.

electronic collections of consumer and market information obtained from data sources within the company network, including accounting, marketing, customer service, and sales departments.

information to the company’s marketing and other managers and external partners such as suppliers, resellers, and marketing service agencies

systematic collection and analysis of publicly available information about competitors and developments in the marketplace.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A good MIS balances the information users _____ to have against what they ____ and what is ______.

would like/ need/feasible to offer.

want/need/ feasible to have

offer/want/ tangible to have

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_____are electronic collections of consumer and market information obtained from data sources within the company network, including accounting, marketing, customer service, and sales departments.

Exploratory research

Marketing research

Marketing intelligence

Internal databases

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

____is the systematic collection and analysis of publicly available information about competitors and developments in the marketplace.

Marketing research

Marketing intelligence

Internal Databases

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_____is the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization.

Marketing research

Marketing intelligence

Descriptive research

Causal research

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