MKTG1294 W3 Quiz

Which of the following is considered to be plagiarism?

• copying from a source without citing or referencing

• enabling someone to commit plagiarism by giving them your work

• copying from your own work that you submitted previously without citing or referencing

• all of the above

What is not part of an IMC?

• consistent message

• long-term value of the brand

• unique mental associations

• one channel of communication

Complete this sentence: Hard-sell strategies are based on the (a)   benefits of the brand

What are the disadvantages of Public Relations?

• Cannot control the message

• Costly depending on the type of influencer

• Cannot control the influencer

• All of the above

When it comes to combining TV and Digital Media, which statement is NOT true?

• TV drives activity in digital channels

• Social media advertising is more effective without TV

• A mixed-media approach can be an effective way to reach young people

• TV and digital advertising can be complementary

You used a book written in 2008 by the following authors:

Shel Holtz, John C. Havens, & Lynne D Johnson. How do you cite their work in your assignment? ( (a)   2008)

what IMC tool is a MASS medium?

• Advertising

• Digital Marketing

• Direct Marketing

• Sales Promotions

The concept of semiotics is broken down into three categories: iconic, symbolic, and (a)  

Which of the following is not an example of advertising?

• Guerilla marketing

• Direct Mail

• Packaging

• POSM

Complete this sentence: The most effective TV ads have (a)   appeal