Entrep 1

Value refers to what the product does for customers that they’re

prepared to pay.

• true

• false

Marketing concept that was first proposed as a theory to understand the pattern in successful advertising called Unique Selling Proposition.

• true

• false

The effective selling using advertising and marketing is part of value proposition.

• true

• false

The Entrepreneurs will not consider the health benefits of the

consumers.

• true

• false

Identifying the unique selling proposition will not require marketing research.

• true

• false