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PRODUCTION DEVELOPMENT & INNOVATION (W4-W6)

Authored by MOHAMAD TAIB

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University

Used 3+ times

PRODUCTION DEVELOPMENT & INNOVATION (W4-W6)
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10 questions

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1.

MULTIPLE SELECT QUESTION

45 sec • 10 pts

What do you understand about PROCESS MAPPING?

Defining what a company does not make.

Focus on how a process works.

It shows the incompletion of a process.

Plan ahead your activities clearly.

2.

MULTIPLE CHOICE QUESTION

45 sec • 10 pts

There are FOUR IMPORTANT STEPS to map a process. Which one is it?

Conclusion

Visual Analysis

Gather information

Observation

3.

MULTIPLE CHOICE QUESTION

45 sec • 10 pts

What does a SPECIALIST AGENCY do?

Specialize in all areas.

Specialize in a specific area.

Specialize in many areas.

Specialize in advertising areas.

4.

MULTIPLE CHOICE QUESTION

1 min • 10 pts

What is the correct definition for INNOVATION?

It produces creativity.

Creating something new.

It is an economical affair.

Improving an existing product or services.

5.

MULTIPLE CHOICE QUESTION

45 sec • 10 pts

What makes advertising effective?

Inefficient towards consumers.

Must take from the consumers' point of view.

Focus on sound marketing only.

It promises everything it delivers.

6.

MULTIPLE SELECT QUESTION

45 sec • 10 pts

Do you agree with this quote?

"Creative WITHOUT strategy is called Art. Creative WITH strategy is called Advertising".

Yes

No

Somewhat agree.

7.

MULTIPLE CHOICE QUESTION

1 min • 10 pts

What is SCRIPTWRITING?

It emphasizes the facial expression of each actor/actress.

It highlights the audio and visual only to tell a story.

It focuses how each character behave.

It outlines every visual, behavior and lingual element to tell a story.

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