PPC Quiz

Meta: Where can you set the spending limit?

• Ad

• Campaign

• Ad set

• Account

Answer explanation

Budget is set at the campaign level but controlled at the ad set level.

Google is great for capturing customers' intent but on Facebook you can

• Find new fans who will buy your products.

• Generate new demand by generating interest.

• Target your audience.

• Send messages to fans.

GADs: You can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by:

• creating ads that include terms or phrases people are searching for

• creating relevant ads and keywords, but not using ad extensions

• creating high-quality ads and landing page/ creating relevant keywords and ads, and using ad extensions

GAD: What are the Quality Score factors?

• Expected CTR

• Bid

• Landing Page Experience

• Ad Relevance

Shirlyn just started working with a client who has a very disorganized Google Ads structure. What’s an effective way for her to begin restructuring her client’s account?

• Create campaigns by grouping products and services into themes/categories

• Create one campaign with whatever keywords the client wants

• Create one campaign for all the products her client offers

GAD: Use "Presence" instead of "Presence or interest" for location options to serve ads only to SG market?

• True

• False

GAD: What are some optimizations you can do to improve your Display campaign?

• Frequency Cap

• Remarketing

• Reduce creatives

• Exclude desktop

Answer explanation

Mobile device are often subjected to ‘accidental clicks’ due to fat fingers.

By purposely not targeting mobile apps or mobile devices, you can save on budget, and ‘stretch’ your marketing dollars.

Meta: Do you have any suggestions on how to expand the audience pool?

• Expanded Audience

• Custom Audience

• Lookalike Audience

• Active Audience

GAD: Uncle Lim is running a Search campaign for his client. The clients' customers speak mainly Mandarin or English. What languages should he select during the campaign setup?

• Mandarin

• English + Mandarin

• English

• All Languages

Answer explanation

When choosing a language to target, it is targeting users with that language in their browser settings 

It does not change the keywords or specifically targeting speakers of another language

You don’t want to miss out on a customer just because their device is from another country or they didn’t use English settings. All languages will make sure you keep those opportunities.

Meta: Custom Audience and Lookalikes are great tools but do not work better together with a Facebook Ads Strategy.

• True

• False