How many words should be on a Billboard?

• 7-10

• No more than 10

• 7 or less

• 5 or less

An effective Billboard should include________

• Many colors

• A combination of words and images

• Animations

• Only words

An effective internet Pop-up ad should have________

• Very bright colors

• The same image over and over

• Different versions each time

• Different colors each time

An internet pop-up ad should change the format and message but should NOT change the ____________

• Colors

• Message

• Shape

• Position

A business card that you give your potential customers should always have_________

• Your Picture

• all your products and prices

• Glitter sprinkled all over

• Your business contact information

A business card should use both sides in order to give as much information as possible.

• True

• False

• Sometimes

• Business cards only have one side

List the 4 P's of Marketing

How much time does the average person have to read your billboard as they pass by?

• 1 second or less

• 10 seconds

• 5 seconds

• They usually stop and finish reading

Your Store Flyer that will be mailed to your customers should include what information?

• Contact Information

• Product list and Prices

• Business name and Logo

• All of these things should be included.

What is the pricing strategy where your prices are marked very high, to give the sense that you are selling trendy, high end merchandise?

• Price Skimming

• Psychological Pricing

• Premium Pricing

• Loss Leader