Advertising Exam Review Game

What are the 4 P's in order?

• Place, Promotion, Price, Place

• Promotion, Place, Price, Promotion

• Product, Price, Place, Promotion

• Price, Place, Promotion, Product

What is the fifth p?

• Promotion

• Placement

• Product

• People

What are two colors to avoid when making a print ad?

• Black and White

• Red and Blue

• Orange and Yellow

• Purple and Grey

Which is included in the four components of a print ad?

• Headline

• Copy

• Slogan

• Images

Which isn't a personal source?

• A friend

• Magazines

• An acquaintance

• Business associates

Which isn't an impersonal source?

• TV

• Internet

• Friends

• Magazines

Are there multiple types of advertising?

• True

• False

• Pick this one

• Don't pick this one

Which is a type of advertising?

• Advocacy

• Institutional

• Pioneer

• Competitive

Which is the correct definition of advertising?

• Any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor

• Consumers who purchase goods and services for personal use

• Business-to-business market including all businesses that buy products for use in their operations

• The process of classifying customer by needs and wants.

Which is the correct definition of Institutional Advertising?

• Business-to-business market including all businesses that buy products for use in their operations

• Information about the target market, such as age, income, and occupation

• Creates a favorable impression (image) and goodwill for a business or an organization

• The process of classifying customer by needs and wants