Revenue Chapter 8

Which of the following is an example of an ultimate consumer

• A teenager buying her/his first car

• A manager buying office supplies

• A farmer buying seed for crop that will be sold at market

• A restaurant owner buying a new oven for the restaurant’s kitchen

Quality Distributors buys electrical equipment and supplies from ABC Electric and sells them to local electrical contractors. Quality Distributors is an example of a(n)

• producer

• retailer

• agent

• intermediary 

What is the most common channel of distribution for large industrial goods?

• Producer to retailer to consumer

• Producer to wholesaler to retailer to consumer

• Producer to agent to industrial distributor to user

• Producer to industrial user

What is the Continuum of Intensity of Distribution?

• Intensive

• Exclusive

• Selective

• All the above

In some​ cases, products end up being sold through one or more channels that the manufacturer did not authorize. This is known as​ _____.

A​ _____ market represents those channels of distribution that are not formally defined and authorized by the manufacturer for sale of the product.

• Red

• Green

• Grey

• Blue

Which of the following refers to an arrangement within a channel of distribution in which two or more firms at the same channel level work together for a common​ purpose?

• Horizontal marketing system

• Internal marketing system

• External marketing system

What components make up electronic distribution channels?

• CRS

• IDS

• GDS

• OTA

___ are distribution channel firms that help a company find customers or make sales to them.

• Suppliers

• Credit companies

• Logistics firm

• Resellers

• Producers

Which is not a benefit of electronic distribution channels?

• Consistent delivery for standardized services

• High cost

• Wide distribution

• Quick customer feedback