Philippine Popular Culture

It is a root word meaning “the people”

• Populi

• Populus

• Peoplus

• Population

With a long history of colonization that left behind at least two immediately discernible layers of cultural influence, the Spanish and the American, and a less discernible (being more deeply assimilated) one, the __________.

• Chinese

• Japanese

• Korean

• Spanish-American

It is what can be properly called a popular culture in the Philippines and this is of recent vintage.

• Mass Media-Generated Culture

• Philippine Popular Culture

• Radio

• Komiks

It is the earliest form of popular culture research. It is concerned with content (content analyses) and effects on the audience.

• Mass Communications Research

• Media Communications Research

• Communications Research

• Philippine Popular Culture Research

“Serious" literature like the novel, short story, poem, and plays were not reaching the great majority, not even the urban masses, and certainly not the rural masses.

• True

• False

It is the first Filipino comic strip which first appeared in 1929.

• Kenkoy

• Kulafu

• Huapelo

• Saryong Albularyo

• Goyo and Kikay

The other comic strip characters that joined slick-haired Kenkoy were not modelled on American comics characters.

• True

• False

The other characters of “Kenkoy” were:

1. ________, who roamed the mountains of Luzon as Tarzan did Africa;

2. _________, the Chinese corner store owner (long a stock figure of fun in Philippine life, fiction and drama);

3. __________________, the barrio doctor whose last name meant quack;

4. _________________, local counterparts of Maggie and Jiggs.

• Kulafu, Huapelo, Saryong Albularyo, Goyo and Kikay

• Huapelo, Kulafu, Saryong Albularyo, Goyo and Kikay

Since 1972 and Martial Law, the komiks have also been used by government agencies to carry such developmental messages such as:

• The Green Revolution (home vegetable gardens)

• Housing Progrms

• Family Planning

• Childbirth Control

• Community Service

The komik’s content - the dreams, the hopes, the values, the vision of life, the escape from reality (that suggests the reality escaped from), the problems and their solutions, the total world view reflected in the komiks - definitely does not make the komiks popular culture.

• True

• False