Unit 3 Review ENT 1

Match the marketing mix element with the appropriate sentence or phrase

• Price

• Getting a selected product in the right place at the right time

• Price

• The customer feels that the benefits received outweigh the costs.

• Place

• The amount of money a business asks in exchange for its products

• Price

• The various types of communication that marketers use to inform, persuade, or remind customers of their products

• Promotion

• Finding a good balance between value and satification for the customer

Match the marketing mix element with the appropriate sentence or phrase

• Product

• Telling the customer about the products

• Product

• What goods, services, or ideas will a business offer its customers

• Promotion

• Finding out what customers need and meet that need

• Product

• Creating convenience for the customer

• Place

• The customer sees the best solution.

A way to segment markets based on vital statistics of the population

• psychographic segmentation

• demographic segmentation

• geographic segmentation

• behavioral segmentation

dividing consumers into groups according to their response to a product

• psychographic segmentation

• demographic segmentation

• behavioral segmentation

• geographic segmentation

a way of segmenting a market based on a consumer's lifestyles, values, attitudes, and self-concepts

• psychographic segmentation

• demographic segmentation

• geographic segmentation

• behavioral segmentation

A way of segmenting a market based on where consumers live

• demographic segmentation

• psychographic segmentation

• geographic segmentation

• behavioral segmentation

Money customers must pay for a product or service

• price

• product

• promotion

• place

Everything a business offers to satisfy a customer's need

• promotion

• place

• product

• price

any form of communication used to inform, persuade, or remind

• promotion

• place

• price

• product

Customer can buy the product when and where they want

• price

• promotion

• product

• place