Unit 3 Review ENT 1
Authored by Darlene Smith
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9th - 12th Grade
Used 5+ times
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10 questions
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1.
MATCH QUESTION
1 min • 1 pt
Match the marketing mix element with the appropriate sentence or phrase
Promotion
Finding a good balance between value and satification for the customer
Price
Getting a selected product in the right place at the right time
Place
The various types of communication that marketers use to inform, persuade, or remind customers of their products
Price
The customer feels that the benefits received outweigh the costs.
Price
The amount of money a business asks in exchange for its products
2.
MATCH QUESTION
1 min • 1 pt
Match the marketing mix element with the appropriate sentence or phrase
Promotion
Finding out what customers need and meet that need
Product
Creating convenience for the customer
Place
The customer sees the best solution.
Product
What goods, services, or ideas will a business offer its customers
Product
Telling the customer about the products
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A way to segment markets based on vital statistics of the population
psychographic segmentation
demographic segmentation
geographic segmentation
behavioral segmentation
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
dividing consumers into groups according to their response to a product
psychographic segmentation
demographic segmentation
behavioral segmentation
geographic segmentation
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
a way of segmenting a market based on a consumer's lifestyles, values, attitudes, and self-concepts
psychographic segmentation
demographic segmentation
geographic segmentation
behavioral segmentation
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A way of segmenting a market based on where consumers live
demographic segmentation
psychographic segmentation
geographic segmentation
behavioral segmentation
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Money customers must pay for a product or service
price
product
promotion
place
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