MKTG Group 4 Paper Presentation

What is the expected revenue for the gaming industry in 2021 worldwide?

• $29 billion

• $2 billion

• $106 billion

• $393 billion

What percentage of mobile app spending is attributed to gaming?

• 50%

• 60%

• 70%

• 80%

What is the predicted market value for in-app advertising in 2020?

• $240 billion

• $330 billion

• $15 billion

• $90 billion

What percentage of game developers use in-app advertising?

• 94%

• 13%

• 47%

• 66%

How much of the revenue in free games comes via In App Purchases?

• 75%

• 15%

• 95%

• 45%

What is the primary source of revenue from In App Purchases?

• Unlocking levels

• Purchasing extra lives

• Removing Ads

• Buying permanent upgrades

What is the average purchase amount for In App Purchases?

• $0.50

• $4.00

• $19.99

• $10.99

What percentage of users play the game the day after installation?

• 48%

• 3%

• 87%

• 69%

What percentage of users play the game after a month since installation?

• 9%

• 0.4%

• 31%

• 17%

What happens to a user's level of engagement with the game over time?

• Increases over time

• Decreases over time

• Fluctuates over time

• Stays constant over time