
MKTG1294 W4 QUIZ
Authored by Farida Kbar
Social Studies
University
Used 2+ times

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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the characteristics of a brand?
A brand is owned by the marketer
A brand is what you want
A brand can be replaced
A brand cannot be copied
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following benefits of OMO is NOT an functional one?
It cleans my clothes
It comes in different sizes
It keeps the colors bright
It makes my clothes smell nice
3.
FILL IN THE BLANK QUESTION
30 sec • 1 pt
The color of a product is one of its (features/attributes)
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a brand feeling?
Warmth
Social Appeal
Fun
Loyalty
5.
REORDER QUESTION
30 sec • 1 pt
Reorder the following concepts of Keller's brand equity model
RELATIONSHIP
MEANING
RESPONSE
IDENTITY
6.
MATCH QUESTION
1 min • 1 pt
Match the following brands to their personalities
Armani
Sophistication
Vinamilk
Ruggedness
Jeep
Competence
Microsoft
Excitement
Tesla
Sincerity
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is missing in this paraphrased citation:
According to Schultz and Schultz, IMC was introduced in the 1980s.
page number
single inverted quotes
year of publication
all of the above
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