Year 10 Media Studies Review

What is semiotics?

• The study of language

• The study of signs and symbols and their meanings

• The study of advertising

• The study of media text types

What is a connotation in media studies?

• The implications of a media text

• The dictionary definition of an object or thing

• The symbolic meaning of an object or thing

• The hidden message of a film

What does 'polysemic' refer to?

• An object or thing that has several possible connotations

• A media text with hidden meanings

• The symbolic meaning of a literal object or thing

• A film with many themes

Hidden messages are ....... in a media text

• uncoded

• recoded

• decoded

• encoded

The reader ..... the hidden meaning in a text

• decodes

• encodes

• recodes

• uncodes

These are examples of media formats

• Poem, play, novel

• Close-up, overhead, aerial

• Headline, banner, strapline

• Film, television, magazine

If I analyse the editing of a video, I am analysing the ..... code

• narrative

• non-verbal

• technical

• symbolic

If I analyse the use of language in an advert, I am analysing the .... code

• technical

• narrative

• genre

• verbal

If I analyse the use of font in a magazine front cover, I am analysing the ....code

• verbal

• print

• narrative

• technical

Which two of these are two of the NICS elements of genre?

• iconography

• needle time

• setting

• caricatures