The 4 P's Test

Which of the following is NOT a promotional decision?

• Media budget

• Public relations

• Packaging

• Personal selling

Which of the following is a consideration associated with product?

• Naming and packaging products

• Determining which PLACE will carry specific products

• Deciding when to run a PROMOTION on the product that will be marked down

• Creating activities to increase sales of a product

Place is also described as which of the following?

• Market location

• Selling venue

• Distribution

• Establishment

Decisions about which of the following are associated with promotion?

• Personal selling

• Product design

• Target market

• Store location

What is the "5th P"?

• Peace

• Profit

• Purple

• PEOPLE

Which of the 4 Ps relates to packaging?

• Price

• Product

• Place

• Promotion

Which of the 4 Ps includes creating a 50-percent-off coupon?

• PROMOTION

• Profit

• Place

• Product

Leveraging the full power of __________ may be a key business strategy.

• Celebrities

• A target market

• Social status

• THE INTERNET

Which of the 4 Ps relates to warehouse inventory?

• PLACE

• Price

• Product

• Promotion

The 4 P's of Marketing is also known as?

• Person, Place, Thing

• Marketing MIX

• Target Mix

• Mix Market