REVESION MIDTERM PART 2

Which of the below are part of systematic approach to quality management?

• Planning

• Flexibility

• Timing

• Experience

_______ will not improve product or quality , it will only highlight when it goes wrong.

• Quality control

• Quality system

• Quality Assurance

• Quality management

_______ exchange process between an organization and its products on the one hand and the organization's customers

• Marketing

• Management

• Advertisement

• Product development

Below are marketing mix variable EXCEPT________

• Price

• Place

• Product

• Profitability

Below are form of marketing EXCEPT

• price

• promotion

• merchandising

• public relation

Definition for PLC is

• Attempts to identify a set of common stages in the life of commercial products

• Attempts to identify a set of irregular stages in the life of commercial products.

• Attempts to identify a set of uncommon stages in the life of commercial products

• Attempts to identify a set of decline stages in the life of commercial products

________required face to face interaction between retailer and purchaser.

• Direct selling

• Indirect selling

• Direct mail

• Sales promotion

Advertising helps in_____

• Attract customers

• Increase rumors

• Increase competition

• Decrease sales

Which of the below are not part of merchandising?

• Floor

• Poster

• Wall display

• Calling

Which of the below are NOT an advantage of direct mail?

• Easy to introduce

• Feedback is prompt

• specific customers can be targeted

• the mail must be recieved, read and act