MKTG4321 W23 Week11 Quiz

In what city will you find the most top-grossing nightclubs in the U.S.?

• Miami

• New York

• Las Vegas

• Los Angeles

In the "Bars and Nightclubs" industry, which kind of establishment is the most common?

• Nightclubs

• Bars

• Liquor stores

• Taverns

Highly successful nightclubs usually...

• Let in a lot of 'middle class' or aspirational people

• Construct a detailed, service-oriented experience

• Select a good mix of people from a constant line-up outside

• All of the above

The key to maintaining a successful nightclub company is to...

• Cater to a mass market with tons of digital advertising

• Launch big, have great staff, be consistent, know when to close & restart

• Set up a flashy interior, bumpin' music and let people go wild

• Just know how to sell lots of booze!

Which music industry has seen the greatest increases in consumer pricing over the past two decades?

• Live music (concerts/tours)

• Music publishing

• Recording

• On-demand streaming services (DSPs)

What was the 1st fully on-demand, subscription-based music streaming service to launch in Canada?

• Rdio

• Pandora

• YouTube Music

• Spotify

In which area would you find the highest market penetration for on-demand music streaming services?

• China

• Scandinavia

• U.S.A.

• Germany

There are 2 models for on-demand audio streaming services: 1) freemium or 2) monthly subscription + free trial.

• True

• False

Which stakeholder takes the largest cut of revenues from subscription music streaming services?

• Labels

• Songwriters

• Artists/Performers

• The platform/DSP (i.e. Spotify, Apple Music)

Which is NOT a feature of subscription video streaming services?

• Competing services tend to have the similar pricing or tiers

• Exclusive content is common

• Platforms own a very small amount of their content

• Each service is mainly competing to have the best catalogue/content