Fundamental of advertising

Advertising can be described as follows except

• Non-personal information about a product

• Paid for and sponsored by well-known sponsors

• Social media is the key

• Structured

Below are the 3 types of noise in communication except

• Semantic

• Decoding

• Environmental

• Mechanical

The development of a society plays an important role in influencing the growth of advertising.

• True

• False

• Whaaaatttt

This is the image of ______. It is one of the most popular methods used to advertise products/goods/news during 18th and 19th century in France and Britain

• master of ceremony

• my uncle

• town screamer

• town crier

Advertising is educational when

• people learn about new products or services, or improvements of the existing ones.

• it helps companies to sell their products or services. It introduces and promote new

• it started to give samples of products to potential users

• political posters were used to persuade people to vote for leaders.

Advertising is said to demean or corrupt the culture because of the following except

• Advertising is deceptive

• Advertising is intrusive

• Advertising corrupts culture

• Advertising serves as marketing function

This advertisement is the example of

• Consumer Advertising

• Primary Demand Advertising

• Business-to Business Advertising

• Selective Demand Advertising

This image refers to

• Indirect Action AD

• David Beckham is life

• Selective Demand Ad

• Primary Demand Ad

In general, advertising can be defined as an activity to

• make the company feel good about itself

• persuade my friends to love the products/services advertised by the company.

• persuade the public to see, evaluate, and purchase the products/services advertised by the company.

• persuade the public to hate, bash, and sabotage the products/services advertised by the company.

Advertising is more powerful in determining the marketability of products and services than before.

• True

• False

• Whattttttt