Marketing Mid-term Exam Review

The organized way a nation provides for the needs and wants of its people

• economy

• scarity

• resources

• Buying them a happy meal

Basic marketing decision concerning the creation and presentation of a product

• jumping jacks

• promotion

• demographics

• services

All things used in producing goods and services

• communism

• resources

• rainbow sprinkles

• international trade

Marketing decisions about how to inform the public about a product

• demographics

• rock climbing

• promotion

• round of golf

Includes roads, ports, and utilities

• transportation to the zoo

• Jolly Rodger passage

• joint venture

• infrastructure

Adding value to a product by explaining its features and benefits

• information utility

• adding Sparkle

• added value

• bedazzling it

The difference between wants and needs and available resources

• getting there first

• scarcity

• resources

• skipping school/work

Information about the ethnic background, education, and occupation of a population

• survey for new asumsement park

• product planning

• demographics

• psychographics

Social, poitical, and economic philosophy in which the government controls the factors of production

• socialism

• utopia

• atlantis

• communism

A marketing function involving the packaging and labeling of goods and services.

• marketing plan

• product planning

• amazon

• UPS