
Chapter 4 quiz marketing applications
Quiz
•
Business
•
9th - 12th Grade
•
Practice Problem
•
Hard
William Morgan
Used 2+ times
FREE Resource
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35 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When can a salesperson be sure that a prospect is no longer a prospect?
When the business closes its doors permanently
When the business is dissatisfied with your company
When the business tells you that a competitor's price is better
When the business says it doesn't plan to purchase your product
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Salespeople who use prospecting can save sales time, increase efficiency, and enhance income by __________ their list of prospects.
narrowing
increasing
eliminating
maintaining
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Determining whether a person or organization needs your product and has the ability to pay are factors to consider when
qualifying leads.
constructing lead lists.
checking sources.
selecting prospecting methods.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What method of prospecting involves asking every prospect to whom you make a presentation to give you the names of others who might be interested in your products?
Endless chain
Personal observation
Cold calls
Center of influence
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The method of prospecting that can take the form of a personal introduction, a letter or email, or a phone call is a(n)
referral.
center of influence.
cold call.
endless chain.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Salespeople can often identify prospects from the inquiries made by potential customers who
visit trade-show exhibits.
are members of marketing clubs.
buy from competitors.
register with list brokers.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following buying decisions is most affected by the availability of customer service:
Product
Time
Price
Need
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