Chapter 4 quiz marketing applications

Chapter 4 quiz marketing applications

9th - 12th Grade

35 Qs

quiz-placeholder

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Chapter 4 quiz marketing applications

Chapter 4 quiz marketing applications

Assessment

Quiz

Business

9th - 12th Grade

Hard

Created by

William Morgan

Used 2+ times

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35 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When can a salesperson be sure that a prospect is no longer a prospect?

When the business closes its doors permanently

When the business is dissatisfied with your company

When the business tells you that a competitor's price is better

When the business says it doesn't plan to purchase your product

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Salespeople who use prospecting can save sales time, increase efficiency, and enhance income by __________ their list of prospects.

narrowing

increasing

eliminating

maintaining

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Determining whether a person or organization needs your product and has the ability to pay are factors to consider when

qualifying leads.

constructing lead lists.

checking sources.

selecting prospecting methods.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What method of prospecting involves asking every prospect to whom you make a presentation to give you the names of others who might be interested in your products?

Endless chain

Personal observation

Cold calls

Center of influence

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The method of prospecting that can take the form of a personal introduction, a letter or email, or a phone call is a(n)

referral.

center of influence.

cold call.

endless chain.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Salespeople can often identify prospects from the inquiries made by potential customers who

visit trade-show exhibits.

are members of marketing clubs.

buy from competitors.

register with list brokers.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following buying decisions is most affected by the availability of customer service:

Product

Time

Price

Need

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