MKT 202 03

MKT 202 03

1st Grade

30 Qs

quiz-placeholder

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MKT 202 03

MKT 202 03

Assessment

Quiz

Other

1st Grade

Practice Problem

Medium

Created by

Xuân Triệu Bò

Used 7+ times

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30 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An example of House of Brands is ____________

Mobifone has lots of service package such as MobiGold, MobiQ, MobiStudent, etc...

Mc Donald promotes their special item Big Mac

Addidas opens their new store chain Addidas Neo

GGG operates Kichikichi, Ashima, Sumo BBQ in Vietnam

Disney uses the name for a wide range of services aiming at children

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Creating E-banking channel to complement current banking service is__________

Style change

Service Improvement

Supplementary service innovations

Process line extensions

Product line extension

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Changing the color in restaurant is______________

Service improvements

Supplementary service innovations

Major service innovations

Major process innovations

Style changes

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A beach hotel starts to accept credit cards for payment, this is an example of __________

Service improvements

Supplementary service innovations

Major service innovations

Major process innovations

Style changes

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

First Bus employees recently received their staff uniform. The blazer now includes a pocket on the inside so hold a mobile phone; an item given to all drivers to report emergencies or breakdown? The new blazer's development to service is classed as:

Service improvements

Supplementary service innovations

Major service innovations

Major process innovations

Style changes

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_______________ is a key driver of channel choice.

Risk reduction

Convenience

Colorful photos of the product

Internet access

Lower prices

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT one of the factors that encourage extended operating hours?

Availability of employees to work during "social" hours.

Economic pressure from consumers.

Changes in laws.

Economic incentives to improve the use of assets.

Automated self-service facilities.

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