
MKT 202 03
Quiz
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Other
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1st Grade
•
Practice Problem
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Medium
Xuân Triệu Bò
Used 7+ times
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30 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
An example of House of Brands is ____________
Mobifone has lots of service package such as MobiGold, MobiQ, MobiStudent, etc...
Mc Donald promotes their special item Big Mac
Addidas opens their new store chain Addidas Neo
GGG operates Kichikichi, Ashima, Sumo BBQ in Vietnam
Disney uses the name for a wide range of services aiming at children
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Creating E-banking channel to complement current banking service is__________
Style change
Service Improvement
Supplementary service innovations
Process line extensions
Product line extension
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Changing the color in restaurant is______________
Service improvements
Supplementary service innovations
Major service innovations
Major process innovations
Style changes
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A beach hotel starts to accept credit cards for payment, this is an example of __________
Service improvements
Supplementary service innovations
Major service innovations
Major process innovations
Style changes
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
First Bus employees recently received their staff uniform. The blazer now includes a pocket on the inside so hold a mobile phone; an item given to all drivers to report emergencies or breakdown? The new blazer's development to service is classed as:
Service improvements
Supplementary service innovations
Major service innovations
Major process innovations
Style changes
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
_______________ is a key driver of channel choice.
Risk reduction
Convenience
Colorful photos of the product
Internet access
Lower prices
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT one of the factors that encourage extended operating hours?
Availability of employees to work during "social" hours.
Economic pressure from consumers.
Changes in laws.
Economic incentives to improve the use of assets.
Automated self-service facilities.
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