Commerce gr 11 Advertising concept & terms

____ is any paid form of communication through mass media to promote a

product, service or idea.

• Advertising

• Trade

• Transaction

• Stock

____ is a type of advertising that is designed to create brand awareness and brand loyalty

• Image Advertising

• Direct Mail Advertising

• Out-of-Home Advertising

• Print Advertising

____ is a type of advertising that aims to promote a spacific product or service and encourages customers to buy it

• Product Advertising

• Image Advertising

• Humours Advertising

• Targeted advertising

____ is a type of advertising that is used to create a sense of urgency and encourage customers to take immediate action such as making a purchase or signing up for a service

• Direct responce advertising

• Testiomnial advertising

____ is a type of advertising that uses endorsements from celebrities or experts to promote a product or service

• Testimonial advertising

• Cause related advertising

• Online advertising

• Image advertising

____ is a type of advertising that focuses on promoting a company's values or social responsibility initiatives

• image advertising

• product advertising

• direct response advertising

• cause related advertising

____ is a type of advertising that uses humor or which to grab the audiences attention and create a memorable impression

• humorous advertising

• targeted advertising

• online advertising

• Logo

____ is a type of advertising that is designed to Target a specific audience based on their demographics interest or behavior

• Online advertising

• Targeted advertising

• Tagline

• Logo

____ is a type of advertising that is placed on websites apps or social media platforms and is often targeted to specific users based on their online Behavior

• Online advertising

• Tagline

• Logo

• Cause related advertising

a ____ is a short slogan or phrase that is used in advertising to help customers remember a product or brand

• Tagline

• Logo

• Infographic

• Native Advertising