MKT 202 05

MKT 202 05

1st Grade

35 Qs

quiz-placeholder

Similar activities

DACHL

DACHL

1st Grade

38 Qs

Roblox Bedwars

Roblox Bedwars

KG - Professional Development

38 Qs

End of Year Spelling Assessment: Morrison McCall

End of Year Spelling Assessment: Morrison McCall

KG - 6th Grade

30 Qs

Daring 1 - 3

Daring 1 - 3

1st - 5th Grade

30 Qs

حروف وكلمات

حروف وكلمات

KG - 3rd Grade

30 Qs

Halloween facts

Halloween facts

1st - 9th Grade

34 Qs

Journeys Lessons 30 | Winners Never Quit!

Journeys Lessons 30 | Winners Never Quit!

1st Grade

30 Qs

Economics: Chapters 4 & 5 Review

Economics: Chapters 4 & 5 Review

KG - University

40 Qs

MKT 202 05

MKT 202 05

Assessment

Quiz

Other

1st Grade

Practice Problem

Hard

Created by

Xuân Triệu Bò

FREE Resource

AI

Enhance your content in a minute

Add similar questions
Adjust reading levels
Convert to real-world scenario
Translate activity
More...

35 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following form of publicity is most porpular for B2B context?

Front line staff

Advertising

Public Relations

Direct Marketing

Trade-show

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Blueprinting is a more complex form of ____________.

linear graphing

flow charting

Cox & Snell analysis

non-linear graphing

cluster analysis

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The first step in developing a service blueprint is ____________.

to reach a consensus on which activities are more important than others

to identify all the key activities involved in creating and delivering the service

to identify the links between a set of alternative service possibilities

to identify the key employees who will be enacting the service blueprint

to identify the key customers who will be participating in the service

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Service blueprints ____________, and how these are supported by backstage activities and systems.

enhance servicescape features such as furniture and lighting

complicate employee handling of special requests

clarify the interactions between customers and employees

enhance customer technical know-howe.

diminish customer complaining capacity

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The line of ____________ divides front-stage activities from backstage activities.

service standards and scripts

physical evidence

internal physical interaction

internal IT interaction

visibility

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a key component of a service blueprint?

Line of transference

Line of interaction

Line of visibility

Backstage actions by customer contact personnel

Front-stage actions by customer contact personnel

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The ____________ or ____________ includes both the ____________ and ____________ of a service facility.

roll; retrieval; implicit aspects; explicit aspects

stage; servicescape; exterior; interior

stage; service area; customers; employeesd.

roll; canopy; employees; equipment

roll; service area; front-stage; backstage

Access all questions and much more by creating a free account

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

Already have an account?