Customer Retention

What is 'customer retention'?

• The act of attracting new customers

• The act of upsizing your business

• The act of keeping your loyal customers

• The act of advertising your products to customers

Match the following pictures with relevant words in English.

• Easy payment

• 
• Discounts

• 
• Happy hours

• 
• Membership cards

• 
• Feedback

• 

Customer ................ is the process of bringing new customers on board.

• admission

• acquisition

• accumulation

• addition

You can make purchasing simple and desirable through ....................... payment options.

• multi-storey

• multi-access

• multiple

• multiparty

What do airlines offer their loyal customers?

• Loyalty reward points

• 
• Seat upgrade

• 
• Priority check-in

• 
• Free travel

• 
• Business lounge

• 

You can ................ points for gift vouchers.

• retain

• resume

• retrieve

• redeem

If you subscribe to Spotify Premium, which benefits do you NOT have?

• Ad-free music listening

• Offline music listening

• Free for 2 months

• Playing songs in any order